Recently, another personal care product from FEISIDELIN was launched on TikTok at the end of October. In just 40 days,凭借 its excellent effectiveness and gentle formula, it has achieved the performance of thousands of orders per day!

The explosive success of FEISIDELIN's new product is the result of its dual strategy of product strength and marketing power.

Breaking Through the 15 Billion+ Body Care Market with High-Efficiency Personal Care Products

Nowadays, with consumption upgrading and enhanced market education, new concepts such as precise skincare and oil-based skincare have shifted from facial focus to body care, and the market scale is constantly expanding. FEISIDELIN conducts product innovation in proven markets, accurately meets user needs, and ensures that every innovation achieves significant results.

"Efficacy + Experience" is the core logic of FEISIDELIN's product development. FEISIDELIN focuses on collecting and analyzing a large number of user reviews, deeply挖掘 users' real concerns, and providing precise directions for optimizing products and services. After gaining insight into users' real concerns, investments are made in product development, raw material usage, efficacy testing and other aspects, with in-depth research based on Asian market characteristics, and comprehensive upgrades in technology, safety, and fragrance.

Precise Marketing + Top Influencer Support

Product strength is the foundation of marketing; first, the product must be well-made; second, we must follow the trend in marketing and traffic.

Southeast Asia is located in the tropical region with high temperatures all year round, so the demand for whitening and other personal care products remains strong. Through batch high-fit material matrix + high-quality influencer marketing, we help the brand quickly break through.

1. Focus on platform hot topics:

By entering relevant keywords in the search bar, we can quickly understand current popular content trends and challenges, which helps increase content exposure and dissemination effects.

2. KOL/Influencer marketing:

Based on brand tone, product characteristics, and target audience, select TikTok influencers who are highly compatible with the brand. FEISIDELIN has partnered with over 100,000 beauty bloggers and influencers in Thailand and Malaysia, with nearly 50% of sales coming from short video带货 by influencers.

At the same time, we dig deep into the potential of micro and medium-sized influencers. Although these influencers have relatively fewer followers, their fan stickiness and interaction rates are often higher, leading to higher conversion rates.

3. Node marketing:

Utilize tools such as TikTok Shop to do a good job in node marketing, such as Double 11, Black Friday, Christmas and other consumption peak periods, achieving significant sales growth and brand exposure through single short videos or series of marketing activities.

The continuous launch and success of segmented products are strong evidence of FEISIDELIN's capabilities in user insight, data analysis, team organization, product development, and innovative operations. In terms of channel layout, it covers cross-border e-commerce platforms such as TikTok, Amazon, Shopee, and Lazada, making comprehensive efforts online. Through internal team training and external team incubation, there are over 100 cooperative channel terminals.

There are no shortcuts to building a brand. Whether a popular product can remain popular depends on returning to consumers and the product itself, focusing on value creation and continuous progress.