Corporate Strategy
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To meet global consumers' demands for high-quality, personalized lifestyle products, the company continuously deepens its cultivation in both sales and supply ends, gradually developing into a technology-driven cross-border e-commerce enterprise integrating product development and design, brand incubation and operation, and supply chain integration.
Based on cross-regional and cross-platform sales networks, the company has built multi-category expansion capabilities supported by a brand matrix. On the supply side, relying on a vast ecosystem of high-quality suppliers, global warehousing and logistics network layout, and empowered production through flexible supply chain systems, the company has established efficient supply capabilities.
