Recently, FEISIDELIN has entered into a strategic partnership with the Thai e-commerce company Lotus White Co., Ltd., jointly venturing into online local stores, local warehousing services, and offline physical stores on platforms such as TikTok, providing localized services for the Thai market. This marks the first step in our journey to expand into the Southeast Asian market.

Southeast Asia, located just across the sea from China, is one of the most promising regions in the global e-commerce industry and represents an emerging blue ocean market for Chinese sellers in their overseas endeavors. TikTok is a rapidly growing e-commerce platform in Southeast Asia and is one of the preferred platforms for Chinese brands looking to enter the Southeast Asian market.

With a population of 70 million and an internet penetration rate of 79%, Thailand is considered the largest social commerce market in Southeast Asia. The substantial internet user base is driving the expansion of the e-commerce market in Thailand. In 2022, the e-commerce market in Thailand reached a size of $5 billion, with a 17% year-on-year growth.

The collaboration between FEISIDELIN and Lotus White Co., Ltd. provides us with a significant advantage as we venture into the Southeast Asian market. For Lotus White Co., Ltd., partnering with FEISIDELIN means rapid growth in the Southeast Asian market by leveraging FEISIDELIN's robust global supply chain resources.